We ask that you read this privacy notice carefully as it contains important information on who we are, how and why we collect, store, use and share personal information, your rights in relation to your personal information and on how to contact us and supervisory authorities in the event you have a complaint.
Who we are
Bedford Tea collects, uses and is responsible for certain personal information about you. When we do so we are regulated under the General Data Protection Regulation which applies across the European Union (including in the United Kingdom) and we are responsible as ‘controller’ of that personal information for the purposes of those laws.
The personal information we collect and use
In the course of us providing products and services to you, we may collect the personal information that you provide. This information may consist of:
Name, address, phone number, delivery address, email address, credit card details and details of the items you’ve ordered, and online identifies such as cookies and IP addresses.
How we use your personal information
We use this information in a number of ways:
To ensure the smooth processing & delivery of your order, or to contact you if there is a problem with your order.
To allow us to make any subsequent visits you may make to our website as easy as possible, meaning you don’t have to resubmit certain information each time you shop with us.
To occasionally contact you should we have any offers or information related to the goods you purchased with us previously.
To trigger abandonment emails (e.g. to remind you if you have left something in your online basket). For account holding customers only. You are able to unsubscribe at any time by clicking the link at the bottom of the emails you receive.
To profile our customer database to help us improve our service and product range and to help us attract similar customers. This may involve working with third party analysis companies.
Our website may also use a website recording service which may record mouse clicks, mouse movements, page scrolling and any text keyed into website forms. Data collected by this service is used to improve our website usability. The information collected is stored and is used for aggregated and statistical reporting, and is not shared with anybody else.
Who we share your personal information with
We occasionally share your personal information with reputable third party providers who help us provide and offer products and services to you and who take the security of your personal information seriously.
We may transfer your personal information to third party providers located outside the European Economic Area (EEA) to provide services to you, for example where you have asked us to deliver your product to an address outside the EEA.
We have in place appropriate contractual safeguards with those third party organisations that are designed to help safeguard your privacy rights and give you remedies in the unlikely event of a misuse of your personal information.
How long your personal information will be kept
We will hold your personal information for no longer than necessary but in any event no longer than 6 years after (i) you cease to be a customer (ii) our last communication with you (unless we are legally required or have a legitimate business interest to retain it. Reasons we can collect and use your personal information We rely on the following lawful bases: our legitimate interests, consent from you (if applicable) and for the purposes of concluding a contract with you as the legal grounds for collecting and using your personal data. Our legitimate interests are providing or offering our products or services to you.
Under the General Data Protection Regulation you have a number of important rights free of charge. In summary, those include rights to:
require us to correct any mistakes in your information which we hold
require the erasure of personal information concerning you in certain situations
receive the personal information concerning you which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to a third party in certain situations
object at any time to processing of personal information concerning you for direct marketing
object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
object in certain other situations to our continued processing of your personal information
otherwise restrict our processing of your personal information in certain circumstances
For further information on each of those rights, including the circumstances in which they apply, see the Guidance from the UK Information Commissioner’s Office (ICO) on individuals rights under the General Data Protection Regulation.
If you would like to exercise any of those rights, please:
email, call or write to us (see ‘How to contact us’ below)
let us have enough information to identify you e.g. name and email address,
let us have proof of your identity and address (a copy of your driving licence or passport and a recent utility or credit card bill), and
let us know the information to which your request relates